Episode 33: Making Success Your Business: TpT Is a Business, Not a Hobby with Hayley Cain
Summary: <p>According to the <a href="https://www.teacherspayteachers.com/About-Us"><u>TeachersPayTeachers website, 5 million educators used TpT in the previous year alone</u></a>. While it is <a href="https://www.edverything.com/podcast/2019/why-you-should-be-on-tpt-and-how-to-start"><u>easy to start a store and plenty of reasons to do so, as Yari Aguili described in episode 19</u></a>, there can be a large gap between those who have opened a store and those who are on track to replace their full time income exclusively with what they make on TpT.</p> <p>In today’s episode, Danielle and Nicole welcome Hayley Cain of ActivityAfterMath back to the show, this time to share her expertise in terms of growing your TpT business like a boss. Hayley has been on TpT since 2014, and in that time, she has seen stunning growth. With more than 200 products and a planned product line launch in the works, Hayley explains how she has been able to hit multiple TpT milestones. Hayley talks both mindset and tactics, explaining how joy is key to making your TpT store sustainable, how she views customer service that has earned her nearly 10K reviews of 4.0 - the highest customer rating possible, and why you need to stop seeing your TpT as a hobby to see real returns. Hayley isn’t just talk--as always, she has the numbers to back up what she says, and she shares her store’s impressive revenue growth year after year. Don’t miss the secret that Hayley says helped her get over her own selling plateau that Hayley describes as instrumental in taking her from 8% growth to 49% in the course of just one year! </p> <p>What you’ll hear in this episode:</p> <p>-What mistakes Hayley made early on-- that is typical of new TpT sellers</p> <p>-Why knowing your goal-- and how to brand your products-- can make all the difference</p> <p>-How connecting in Mastermind Groups and on the TpT forum can keep you on track</p> <p>-What a product line is, why your freebie needs to be created with it in mind, and why everyone should have one</p> <p>-The 3 takeaways for how to scale your business-- from someone who has done it right</p> <p><br></p> <p>Links mentioned:</p> <p>Hayley’s first time on the show! Episode 11: Decode Standards Like A Pro: An Interview With Hayley Cain</p> <p><a href="https://www.edverything.com/podcast/2019/decode-standards-like-a-pro"><u>https://www.edverything.com/podcast/2019/decode-standards-like-a-pro</u></a></p> <p>Episode 19: Why You Should Be On TpT— And How To Get Started Today With Yari Aguilu</p> <p><a href="https://www.edverything.com/podcast/2019/why-you-should-be-on-tpt-and-how-to-start"><u>https://www.edverything.com/podcast/2019/why-you-should-be-on-tpt-and-how-to-start</u></a></p> <p>Google Keep (for organized list-making)</p> <p><a href="https://www.google.com/keep/"><u>https://www.google.com/keep/</u></a></p> <p>Tailwind </p> <p><a href="https://www.tailwindapp.com/"><u>https://www.tailwindapp.com</u></a></p> <p>Smartphone Marketing School with Tabitha Carro</p> <p><a href="https://tabithacarro.com/"><u>https://tabithacarro.com</u></a></p>
