Summary: Now more than ever, TRUE loyalty - the kind fueled through positive and emotional interactions with other people - is critical to any business and career. Leena Rinne joins us to talk about why it is critical to develop the skills and activate the strategies for building true loyalty rather than relying on simple habit or convenience. The skills for building true loyalty also apply to employees, colleagues and employers and can benefit you greatly in any career. Leena Rinne is Vice President of Consulting for FranklinCovey, world leader in consulting and training individuals and organizations to achieve results that require lasting changes in human behavior. She oversees hiring, development, and management of FranklinCovey’s world class consultant team and spent six years as a FranklinCovey Senior Consultant, focused on individual effectiveness and leadership development. She is a loyalty expert and the co-author of the upcoming, Leading Loyalty: Cracking the Code to Customer Devotion. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
