Summary: Zillow’s Zestimate is now competing with another new price-setting strategy that is giving sellers a more “real world” sales price. This new strategy involves iBuyers and what they would pay for a home. Sellers request an instant offer and can use that as a bargaining chip in their negotiations with a listing agent, challenging them to sell the home for a higher price. Or, they may decide to go with the iBuyer.
