Summary: One of the big milestones for me was actually able to charge a subscription service for Mixergy. Before that point, I was doing these interviews for free and I was breaking my back doing it. All because there’s an idea out there that information wants to be free. But I saw that newspapers like The New York Times were charging. That’s why I’m excited about today’s interview. I think it will validate what I’ve always believed, which is everything should be on a subscription basis. But as you’ll hear in this interview, it doesn’t always work as well as I thought. Gautam Gupta is the co-founder of NatureBox, a subscription service for high quality, delicious snacks. I want to find out what happened to the business, how he started, how he’s growing it, how he’s got sales that really are amazing before and after he made this change from subscription. <p><a href="https://mixergy.com/interviews/naturebox-with-gautam-gupta/"><img src="https://mixergy.com/interviews/naturebox-with-gautam-gupta/?get-twitter-card=true&v=14&time=1554271300" alt="" class="alignnone size-full"></a></p><p>Gautam Gupta is the co-founder of NatureBox, a subscription service for high quality, delicious snacks. </p> <strong>Sponsored by</strong><br><p><a href="http://www.toptal.com/mixergy" rel="nofollow">Toptal</a> – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to <a href="http://www.toptal.com/mixergy" rel="nofollow">Toptal.com</a>. Get the best of the best right now.</p> <hr> <p><a href="http://www.activecampaign.com/mixergy" rel="nofollow">ActiveCampaign</a> – Improve your marketing & sales processes by upgrading to an automated platform. Start sending follow-up that adapts to your customers’ behavior so you are sending the perfect message at the perfect time. You’ll have happier customers and higher conversions. See why over 150,000 marketers use ActiveCampaign to create intelligent marketing that gets better results.</p> <p>If you’re with one of their confusing competitors and you want something new, you owe it to your business to check out <a href="http://www.activecampaign.com/mixergy" rel="nofollow">ActiveCampaign</a>.</p> <p>More interviews -> <a href="https://mixergy.com/moreint" target="_blank">https://mixergy.com/moreint</a><br> Rate this interview -> <a href="https://mixergy.com/rateint" target="_blank">https://mixergy.com/rateint</a></p>
