Summary: <p> Today I have a double podcast! I take a longer look at the Magic Bands, and MyMagic+, and consider why Disney is spending this kind of money on something that has a limited return on it from Disney's point of view.<br> </p> <p>My approach was to look at in this way:<br> </p> <ul> <li>what is mymagic?</li> <li>How does it work?</li> <li>Rollout, costs, and questions</li> <li>Patents driving it</li> <li>customer relationship management</li> <li>Pros and Cons</li> <li>My thoughts <br> <br> In the podcast, I quote from several articles. Including:</li> <li> <a href="http://www.nytimes.com/2013/01/07/business/media/at-disney-parks-a-bracelet-meant-to-build-loyalty-and-sales.html?ref=brooksbarnes">At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales)</a> <br> </li> <li> <a href="http://www.qualitylogoproducts.com/blog/branding-lessons-disney-world-designing-experience-pt1/">Branding Lessons From Walt Disney World, Part 1: Designing the Customer Experience</a> <br> </li> <li><a href="http://www.outpostorlando.com/how-the-magicband-and-mymagic-works/">How the MagicBand and MyMagic+ Works</a></li> </ul> --- Send in a voice message: https://anchor.fm/daves-disney-view/message
