![She Did It Her Way show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/093/053/small/she-did-it-her-way.jpg)
Summary: Our guest for today had helped brands grow their organic audience by millions. Nope, that’s not a typo, millions! Melissa McGraw, founder of The Creative Potential had worked with brands and have multiplied their organic search by triple digits in a matter of months.