Summary: Jessy Fofana is the founder of LaRue PR, a boutique PR agency that represents all the brands and entrepreneurs everyone aspires to be like. This episode is a little different - while Jessy doesn’t have a direct background in e-commerce she did build a cosmetics brand in the 90s which she successfully sold before going into PR full time and eventually starting her own agency. Brian and Jessy discuss the importance of PR for your business and how you can think about PR on a zero dollar budget. Jessy has a ton of great tips and tricks on how to get your brand exposure if you’re just starting out and some resources that are helpful for a company at any stage. To get inspired further check out some of Jessy’s favorite female founders and their brands on Instagram: Alli Webb of Drybar (@alliwebb & @thedrybar) Jeni Britton Bauer of Jeni’s Splendid Ice Cream (@jenibrittonbauer & @jenisicecreams) Jaclyn Johnson of Create and Cultivate (@jaclynrjohnson & @createcultivate) Jen Gotch of Ban.do (@jengotch & @shopbando) Justina Blakeney of The Jungalow & Justina Blakeney Home (@justinablakeney, @thejungalow, & @justinablakeneyhome) And check out prcouture.com and createcultivate.com for great articles and blog posts touching on everything from PR to social and marketing.
