How EventsFrame Navigates the Early Stages with Appsumo, Virality and Integration Marketing

Summary: Meet Dan Taylor, an entrepreneur who has co-founded 4 startups, including a SaaS product acquired by WizKids in 2013. He currently runs two companies he founded: AppsEvents - a Google Professional Development Partner that organizes Google Education summits and training events worldwide and EventsFrame - a ticketing SaaS for event organizers with "no ticket fees". In this episode, you'll get a unique perspective into the early days of building a software project, especially if you have another company or another business that's already running and then you're creating something based on a pain you found on one of those previous businesses. You'll hear about the pros and cons of building your SaaS based on your own pain and what it's like to still be in the early stages of your SaaS. You'll learn the lessons that they got doing an AppSumo deal early on and the exact dos and don'ts for anyone thinking about doing a deal. You'll find out about early stage virality and how to build it, the integration marketing strategies you need to know, how to plan for strategic partnerships and what it actually takes to get momentum in the early days of SaaS. It's a really incredible episode, enjoy!