![The Disruptive Voice show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/094/081/small/the-disruptive-voice.jpg)
Summary: We sat down with Bob Moesta, the President and CEO of The ReWired Group, and pioneer of the Jobs To Be Done Theory. The topic: spotting and strategizing around non-consumption. Through this lens companies can see where they can enter a market and compete against...nothing!