Summary: In this episode of the podcast, I’m talking to Kate Arends, founder of Wit & Delight. The business began as a content platform sharing stories about everything from style and design to motherhood, careers and mental health but now includes licensing deals, a line of products, online courses, a studio space and so much more. In the episode, Kate speaks candidly about the moving parts that happen behind the scenes of the big brand partnerships and licensing deals you see and what some of her biggest takeaways were from creating four lines for Target. We talk about what goes into remaining authentic as you scale, the lessons she’s learned as she’s built her team and how she makes big financial decisions as a bootstrapped company. If you’re ready to transition from a purely service model to introducing product revenue streams, Kate explains how she did it and also what her role has evolved as the demands of the business has changed. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary coaching discovery call: http://bit.ly/2DjlR0X TLE Resources: · Visit the TLE Shop & Resource Centre: http://bit.ly/2Ds1Kx1 · Download our free blueprint on how to simply & effectively raise your rates and double your income: http://bit.ly/2W7hehh · Get your hands on our Premium Selling Starter Kit: http://bit.ly/2BVfuPL Kate Arends: · Check out Wit & Delight: http://bit.ly/2HbUfwp · Follow Wit & Delight on Instagram: http://bit.ly/2NKp0Kg
