Christine Chang of Glow Recipe – Willpower




Entreprenista show

Summary: Imagine you were on Shark Tank and made a deal on-air,  the deal didn’t work out off-air, but the exposure propelled your business to the next level?<br> For Co-founder/CEO Christine Chang, and her company Glow Recipe—which curates the best natural and effective Korean skincare —that’s her reality. She shares the impact of willpower, the myth of a 15-step beauty regimen, working with your best friend, the concept of hiring slow and firing fast, why she and her co-founder interview every employee, how everything she does is to inspire her daughter and pave the way for the next generation of women. Christine joins Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.<br> In this episode:<br> <br> Being on Shark Tank wearing sheet masks, saying no to an offer, and how this “free” consultation helped the business and blew up their customer base<br> An “aha moment” about Korean beauty that resulted in a business<br> <br> The beginning of Glow Recipe —  quitting jobs, cobbling a website, flying to Korea without anything put together, and landing 8 brands<br> What it’s like to run a business with your best friend, navigating the extreme highs and lows and dividing up responsibilities<br> Attracting a team of personalities, and how hiring has been one of the most challenging things at a startup<br> Getting 5,000 people on a waitlist for a watermelon sleeping mask, then selling out on Sephora seven times<br> Influencers, social media, marketing, and the importance of being an authentic influencer<br> A “face snuggie,” and how #avocauddle resulted in a partnership with a mattress store and education events<br> The evolution of the Glow Recipe business model and the concept of “skintertainment”<br> Launching another skincare brand Sweet Chef, and rolling it out to Target<br> Becoming a discovery destination for skincare<br> The moment Christine almost gave up<br> The ultimate goal of inspiring her daughter to do what she wants to do