Summary: Marissa Vosper is the co-founder of Negative Underwear, an innovative intimates company for women by women. Marissa and her co-founder, Lauren Schwab, founded the company to answer a need for chic, well-designed, functional underwear. Impressively, Negative Underwear has thrived off their own self-funding, breaking even after only two and a half months. On part two of Negative’s journey, Brian and Marissa discuss how Negative has been able to maintain steady growth with crystal clear focus around branding and messaging - with next to no marketing spend.
