How iconic brands can stay relevant amidst changing consumer preferences - With Rajeev Dubey

Summary: Belong's Chief Evangelist Aadil Bandukwala converses with Rajeev Dubey - Group President - HR & Corporate Services, CEO - Aftermarket Sector and Member of the Group Executive Board of the Mahindra Group on the variations in consumer preferences and on the challenges faced by iconic brands to stay relevant at this time.