Episode 87: Richard Edelman’s “Trust Barometer” takes the temperature of corporate reputation




Inside the ICE House show

Summary: Richard Edelman, President and CEO of Edelman, one the world’s leading marketing and communications firms, is a global evangelist for measuring how stakeholders perceive global firms and providing prescriptions for curing their ills. With the latest results from his 2019 Edelman Trust Barometer, Richard joined us in the library to share what the future holds for leading companies and the countries in which they operate.