#142 - BFGoodrich Tires and Michelin Motorsport Marketing Manager Peter Calhoun talks partnerships, social media, and R&D

Summary: Peter Calhoun, the Motorsport Marketing manager for BFGoodrich Tires and Michelin, shared his insights on how to grow your rider/racer support program. We covered topics ranging from non-endemic sponsorship to agile marketing.  This show is powered by AMSOIL. This episode is brought to you by: SolderWeld Bold Racing Crash Addict Industries Topthepodium.com