Summary: Amy O’Connor, speaker and trainer with Shore Consulting, talks with Jeff about the misconception of value in sales. Sales professionals often tell customers that their product offers value but value isn’t a sales term, it’s a buyers term. Only the buyer can determine if something is of value to them. Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com or Visit www.JeffShore.com to download free sales tools & resources.
