Summary: Dr. Barry Schwartz and Jeff talk about the complexity of choice. Baskin-Robbins has 31 flavors and yet, the most popular flavors of ice cream are vanilla, chocolate and strawberry. People claim they want more choice, but it can create a confusion when there’s too much to choice. Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources.
