Summary: Trying to be all things to all people is the surest way to confuse your ideal customer. Be authentic and see how quickly your best-fit clients will find you. Your vibe is your tribe. Own it. In this episode we learn: - a narrow brand helps you find your tribe - identifying your ideal client is critical to your success - limit social media posts to brand appropriate content - editing past posts is time consuming but may be worthwhile - avoid divisive topics online, nothing is private - clients may be watching and yet not engage - undercharging will get you what you ask for It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
