DP 196: One Creative Campaign, Hundreds of Hyper-Local Storytelling Opportunities




Driving Participation Podcast:  What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations show

Summary: Jeremiah Lane knows the power of putting a face to the name of an organization. After attending a conference, he came back to the Children's Hospital Foundation, where he serves as Communications Director, with an idea that changed how the organization approached its storytelling. With one campaign that directly involves the families they serve, the Foundation has been able to tap into the emotional side of their work and share those stories with their audience in ways that resonate.