261: Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia




Colombia Calling - The English Voice in Colombia show

Summary: On Ep261 we discuss Alex Fattal's (Penn State) new book, "Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia.'"Reading less like an academic book and more like an in-depth ethnographic study of an advertising company and its role in branding and marketing a conflict. In this circumstance the conflict is in Colombia and this activity, led by the company from its lofty offices in Bogotá, has been labelled as "Militainment," and I cannot think of a better word to describe their work