Summary: Pete Koomen, Co-founder and CTO at Optimizely discusses A/B testing. Edaena Salinas spoke with Pete about how A/B testing is used in software products, and how A/B tests can be written. Pete explained the components of A/B testing and lessons learned from running over 200,000 A/B tests. Related Links A/B testing (Wikipedia) A/B Testing: The […]
