![TED Talks Society and Culture show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/031/135/small/tedtalks-society-and-culture.png)
Summary: How can we get people to do more good: to go to the polls, give to charity, conserve resources or just generally act better towards others? MIT research scientist Erez Yoeli shares a simple checklist for harnessing the power of reputations -- or our collective desire to be seen as generous and kind instead of selfish -- to motivate people to act in the interest of others. Learn more about how small changes to your approach to getting people to do good could yield surprising results.