Summary: How do you reflect yourself and your life through a product? Have you thought of doing so through a character? If so, how do you keep it relevant? Joanna Alberti, founder of philoSophie's Stationary, uses the character Sophie in stationary and gift sets along with positive quotes and sassy sayings based off of the events of her and her friend's lives. With her business being 10 years old and Sophie being a few years older than that, she keeps her character relevant by branding her as an "everyday girl", making her relatable and timeless to all women.
