8. The Truth About The Entrepreneur-Investor Relationship with Floom Founder, Lana Elie

Summary: We hear so much about impressive investment rounds for start-ups but what does it take to secure it? That’s exactly what we break down in today’s episode with Lana Elie who, left her job working at i-D/Vice to start her marketplace for flowers, Floom. If anyone knows how to make an impression with investors, it’s Lana who counts the likes of New Look founder, Tom Singh as one of her first financial backers. In this episode Lana explains how she found her original investors (and how she prepared for those meetings), the opportunities and challenges that come with private investment, how she secured £100k over her crowdfunding round on Crowdcube and how she took Floom from idea to reality. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh