16. How To Change Careers & Launch A Business With Avenue32 Founder, Roberta Benteler

Summary: A lot of the decisions we make are incremental but every so often, life hands us the opportunity to do something big. Something scary, something outside our comfort zone that has the potential to change our lives and the lives of others and maybe even shake the status quo. The thing with moments like this is that they always require a great leap of faith. There’s no way of knowing whether you’ll succeed before you actually do it. But for Roberta Benteler, the gamble paid off. The street style-favourite walked away from her career in finance to set up what she felt was missing in the online luxury fashion space. At 27 years old she launched Avenue32, selling heavyweights in the industry and leading brands on her vision. In today’s episode we reflect back on 5 years of Avenue32 as she preps the company for outside investment for the first time. We talk about the people she put into place to turn the business from an idea into a reality; the strategies she’s used to stand out in the ever growing online space and why now she’s moving away from the day to day operations side and focusing on the big picture. www.avenue32.com Instagram: @avenue32 Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh