22. The Frugality's Alexandra Stedman On Turning A Blog Into A Business




The Lifestyle Edit Podcast show

Summary: In this episode of the podcast, we’re joined by The Frugality founder, Alexandra Stedman. We talk about what it was like, starting her career at the height of the recession and the penalties many of us faced financially as a result. We also talk about her time working at Red magazine, what inspired her to start the blog on top of what was already a demanding day job and the moment she realised that something had to give, and she wasn’t prepared to give up her blog. Alex breaks down some of the strategies she credits for making the Frugality the success it is today from how she cultivates meaningful relationships, uses criticism for good and the approach to her content that’s seen her traffic grow year on year. She’s about to undergo another major life milestone in preparing to welcome her first baby in the world so we talk about how the changes in her personal life this year will impact the business and what the future looks like. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh