30. How To Use Community To Rapidly Grow Your Brand With Lively’s Michelle Cordeiro Grant

Summary: Nobody knows how to scale a business through community quite like Michelle Cordeiro Grant. After spending years working at Victoria’s Secret, Michelle saw an opportunity to disrupt the market and create a brand for women by women. She knew that the $13 billion lingerie market was controlled by men and it showed in visuals and the ways lingerie brands spoke to women. She launched lingerie as an antidote to the push up bras and ‘fantasy’ looks designed to appeal to men, and founded the business with a commitment to champion women, but also take note of what they need to feel their best and in real time. We talk about why Lively is creating a movement, and not just a product, how they launched with 130,000 email subscribers and an ambassador before anyone knew what the business really was and the systems she’s put into place to help the business scale and fast. She shares why she refuses to have sales, her thought process with risk taking, and her unique approach to competition. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources Sign up to join The Lifestyle Edit Newsletter Community: http://bit.ly/2rVZVzo Lively: http://bit.ly/2G30dwa