Summary: Whether you’re in a full-time job with ambitions of starting your own brand or have already taken the plunge and want to scale, this episode was created for you. Join me as I talk to jewellery designer Ariel Gordon about her journey, transitioning from Hollywood publicist to the founder of her eponymous jewellery line, which, next year will celebrate 10 years in business. Today, she has a booming direct to consumer business; a slew of lucrative wholesale partners and her jewellery is regularly spotted on influencers, celebrities and magazine covers. But success aside, this episode is all about shedding light to the strategies Ariel implemented to make it all happen – strategies you can implement for your product-based business too. In the episode, Ariel breaks down why working for a jewellery designer before starting up on her own was one of the best decisions she ever made. She shares some of the mindset shifts any entrepreneur needs to make when it comes to taking risks and getting started. As a former publicist, she relied heavily on a press coverage to build momentum in the early days. She walks us through how she did that and the reveals the type of publicity that converts into the most sales now (the example she gives will definitely surprise you!). Navigating the wholesale world is challenging so we quizzed Ariel on how she’s chosen the stores she works with, what to know about managing cash flow in taking on big orders and how to cultivate relationships with stores that last. With her big milestone around the corner, we also talk about how she’s creating enough white space to come up with new ideas and future-proof what she’s created. Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Join the Community • For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Resources: • Visit the Ariel Gordon website: http://bit.ly/2LmCVnX • Follow Ariel Gordon on Instagram: http://bit.ly/2kej9yS Work with Naomi: • Sign up for a complimentary discovery call: bit.ly/2wttos2 • Book a business strategy session: bit.ly/2G9ESEK · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh
