46. How To Thrive In A Competitive Market & Use Brand Partnerships For Customer Acquisition

Summary: If anyone knows how to create a thriving business in a competitive space, it’s Juice Society founder, Danielle Sobel. In the crowded juicing arena, Juice Society has managed to make a real name for itself, and without private investment. Like most businesses, it all began out of personal need. After years suffering from eczema and chronic headaches, she started incorporating juices in her daily routine. It was the catalyst that transformed her diet and inspired her journey into holistic health and nutrition. Juice Society was born out of that. She could see that there was thriving wellness space in Austin, Texas but nothing quite like what she had in mind. In our conversation, she explains how she went from making the juices in her kitchen at home and hand delivering each one to now have retail sites across the US. We deep dive into how she’s been using brand partnerships to grow brand awareness and the reason they’re prioritising awareness over acquisition right now. One of the interesting things that came up in this conversation is the importance of building a strong team as you grow. Danielle shares the metrics she looks at to ascertain whether the business can take an additional headcount and the strategies she uses to keep her team inspired and motivated. Help Us Spread the Word · Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Resources: · Find out more about Juice Society here: http://bit.ly/2KBLHSr Work with Naomi: · Apply to join our business accountability group: http://bit.ly/2spybFG · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo