Summary: What does it take to sustainable grow a bootstrapped business by 20% month on month? That’s exactly what we explore in this conversation with Piglet founder, Jessica Mason. The idea for the business came to Jessica after seeing the success of brands like Brooklinen and Parachute were experiencing, selling cotton linen bedding in the US. She was also interested in how the likes of Warby Parker and Casper were rapidly growing by taking over long neglected niche product categories. In this conservation, we explore the challenge of being mainstream enough to scale but niche enough to have a strong brand identity. She shares how Piglet has been able to acquire new customers and allow them to fund their growth, rather than seeking outside investment. We also explore the challenge to remain high-touch with your customers as you grow and the systems she’s put in place to increase the lifetime value of her customers high. If you need an injection of cash but aren’t interested or ready to take on outside funding, Jessica explains why debt isn’t a bad option and how PayPal’s working capital scheme has played a big role in their ability to grow. Help Us Spread the Word · Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Resources: · Find out more about Piglet: http://bit.ly/2NxD5tJ Work with Naomi: · Apply to join our business accountability group: http://bit.ly/2spybFG · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Join the Community · For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo
