52. How To Use Live Events To Grow Your Business with Navi Ganancial from Founder Made

Summary: Navi Ganancial is the co-founder of one of the beauty and wellness industry’s most celebrated conferences. After stints working at Google and non-profits, she launched the business with a mission to help consumer companies scale by giving them direct access to retailers, distributors, investors and influencers. In this conversation, Navi shares how she got the business off the ground, why all businesses could benefit from incorporating live events into their strategy and the logistics of putting it all together. She also shares the top dos and don’ts when it comes to making the most out of the events you attend. We share insights on what to do before, during, and after an event to recoup your investment. We also deep dive into the power of the follow up and how you’re leaving money on the table by not intentionally reconnecting with your network. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Apply to join our Business Mastery Group Coaching Program. Enrolment starts in September: http://bit.ly/2kBhMKE · Apply to join our TLE Accountability Circle: http://bit.ly/2IvCXaJ · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Resources: · Follow Founder Made on Instagram: http://bit.ly/2mntMAk · Find out all of the details for the next event: http://bit.ly/2L4p6xY · Visit the Founder Made website: http://bit.ly/2NmiRSU