53. Psychology Driven Brand Strategy & The Tool That Generated 60K New Subscribers with Kaye Putnam

Summary: Kaye Putnam is the woman you want on your team when it comes to branding. After working with clients ranging from Fortune 50 companies to small start-ups, she’s brought of all her insights and wisdom together into her signature In Demand Brand Method. What makes Kaye’s work so special is that she shows entrepreneurs how to cut the noise and stand out from the crowd by getting to the heart of who you are really and what your secret sauce is. How does she do that? First, by helping entrepreneurs discover their brand ‘archetype’ and then giving them the tools to double down on that to attract their ideal clients. In our conversation, we talk about the strategies you can use to attract your dream clients and repel the people you’re not meant to serve. She shares the key things every brand needs to stand out and also sheds light on the systems you need to have in place in order to maintain your brand voice and identity as you scale. This is episode is brimming with so many incredible, actionable nuggets of wisdom that you can start implementing into your business straight away. Enjoy! Help Us Spread the Word · Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Resources: · Take the brand quiz here: http://bit.ly/2LJaL6l Work with Naomi: · Apply to join our business accountability group: http://bit.ly/2IvCXaJ · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh Join the Community · For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo