Summary: Today on the podcast, we’re talking to Erin Trafford, the force behind DIY Passion blog and the co-founder of Storyhouse Co, a digital agency helping brands navigate the influencer marketing landscape. The youngest talk show host in Canada, Erin spent more than a decade in broadcast journalism in newsrooms across the country before starting her blog. And, while it started as a hobby to keep her family updated with the renovations she was making on her first apartment, it quickly turned into a full-time business and in today’s conversation, she breaks down how. We talk about how to build a community and a following when you’re first starting out; the numbers you need to know in order to decide when you’re ready to go full time as an influencer and the ingredients of a good brand pitch. There’s a science behind booking your calendar with client deals and Erin explains how she manages to be booked months in advance and how she teaches her blogging clients to do the same. We talk about how to set your rates, when it makes sense to take experiences or product in lieu of payment and steps you can take to diversify your revenue and ongoing residual income. Help Us Spread the Word: · Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Learn more about Erin & Storyhouse Co: · Visit Erin’s blog: http://bit.ly/2x6O9I1 · Visit the Storyhouse website: http://bit.ly/2p1O3Nq · Grab your tickets for the Six to Six Virtual Summit: http://bit.ly/2NaVSil Work with Naomi on business coaching: · Apply for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh
