Summary: Segmenting your messaging isn’t a new concept—but there are new ways to do it without relying on demographics. To Amanda Parsons, Associations Coordinator for the Oregon Recreation & Park Association, participation is a spectrum. She discusses using indicators of participation as a means of sending the messages people really want to receive. Explore the value of segmenting based on interest level, how to cleanse your email database, the lead indicators of an unhealthy list, and more.
