The Entertainment Entrepreneur: Developing Your Core Audience and Master Strategic Marketing

Summary: The desire to speak to an Artist about entrepreneurship came from advising for a client that is in the music industry. I don’t know much about the music industry so I wanted to speak to his manager to be sure that there was a way I could help him. In getting down to the details of what he needed, it dawned on me that the element of business permeates throughout many areas of life. As consumers of music we are just entertained, however, Artist have to treat their craft as a business in order to be successful. Marketing for a product works similarly to marketing for an Artist. Of course, there are nuances for the music niche, but general principles are woven into the fabric of what it means to be a successful artist. I speak with artist Gist The Essence about his experiences as an entrepreneur, brand, Artist, Rapper or whatever you feel comfortable referring to him as. He breaks down the intricacies of building and maintain a core audience, how artist have to leverage their music to make money and the importance of preparing your marketing to gain the best opportunities. One of the ways Gist recently leveraged his music by throwing a concert that doubled as a charity drive for toys and coats. In hearing his story and understanding his work as a musician, it made me appreciate his music that much more. Artist: Gist the Essence Album: The Butterfly Effect For Media Inquiries or Ad placement, please contact Nathalie at 1-888-773-5777 or iamnatnoise@gmail.com. Disclaimer: All information contained within this audio is a reflection of the author’s opinion in proximity to when the audio was produced. Business is an ever-changing organism, due to this notion, there can be changes to this podcast at any time based on new information. Also, the host’s opinion may change as well. The author has done their due diligence to ensure that the information presented is presented with the most relevant information, but takes no responsibility to any changes that may be made. Again, these are opinions. You are more than welcome to cross reference any information presented in this audio. Any missing information is not the responsibility of the host. Any results direct, indirect or consequential, or otherwise are not the responsibility of the host. The information is not to be taken as legal advice. If you are in need of legal advice please contact a qualified attorney.