Summary: Regan Clarke, Brand Director of ABSOLUT, gives us the details on the 4 key things to know about the brand: Transparency: first-of-its-kind see-through bottle, three simple ingredients, zero added sugars & no artificial colors Inclusivity: Supporters of the LGBTQ+ community for 38+ years and counting Authenticity: All about ‘One Source’ – every drop comes from comes from One Source in Ahus, Sweden, within 75-mile radius, simple ingredients and distillation, non GMO wheat. The launch of ABSOLUT Grapefruit, Holiday Sequin Bottles, and our newest digital social campaign Follow Us On Social: Instagram & Twitter: @absolutvodka_us AbsolutVodka AbsolutGrapefruit AbsolutLime AbsolutCitron AbsolutMandrin Sip With Us: The Swedish Paloma 1½ Parts Absolut Grapefruit 1½ Parts Ruby Grapefruit Juice ⅓ Part Lime Juice Soda Water 1 Wedge Grapefruit How to mix: Fill a shaker with ice cubes. Add Absolut Grapefruit, ruby grapefruit juice and lime juice. Shake and strain into a chilled highball glass. Top up with soda water. Garnish with grapefruit.
