Summary: If your potential client is not converting to a paid customer, it’s possible your brand is broken. Fortunately, a brand audit, to identify weak spots, can fix the issue and increase the benefits of your marketing efforts. In this episode we learn: - a brand audit considers the metrics of marketing efforts - how to create a streamlined message between diverse media channels - how to determine if your brand is broken - making beautiful rooms is not a point of differentiation - six stages to audit your brand It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
