Summary: Colleen Kirk and Jeff get into the topic of psychological ownership. When does your customer own something? People fall in love with a product and just the act of touching it gives them a feeling of ownership. Beware, a salesperson can become an obstacle to psychological ownership. Learn how to keep your customer engaged. Get your sales question answered on The Buyer’s Mind podcast! Email us at ask@jeffshore.com Want more? Visit www.JeffShore.com to download free sales tools & resources.
