Summary: To win deals at the prices you want, the needed strategy is differentiation. Mediocre salespeople say what they sell is the “best.” Top salespeople position “different” and lead their clients to say “best” without them ever uttering the word. Lee Salz shares insights from his new book. Lee B. Salz is a leading sales management strategist and CEO of Sales Architects. A recognized expert in sales differentiation, he works with senior executives and business owners across all industries helping salespeople win more deals at prices they want. Lee is a sought-after speaker on sales differentiation, sales force development, hiring, onboarding, compensation. His new bestselling book is Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
