Summary: In this episode we talk about what to in-between books to keep your brand top of mind with your readers.<br> This episode idea comes from an email loop I’m part of where one of the people asked what they should do to promote themselves during the down time in-between their book launches.<br> A number of people responded to the loop by saying they don’t do anything … they just wait for their next book and then start promoting it a few months before it releases. While that’s an option, we have some other suggestions we feel are more conducive to keeping your career going.<br> A Little Philosophy <br> <br> * Airplanes<br> * Exercise Equipment Center<br> * You are not an author, you are a product<br> <br> Seven Things You Should Be Doing In-between Books<br> <br> * Website Review<br> <br> * Check the technical side of things; everything from broken links to SEO<br> <br> * <a href="https://www.woorank.com/">WooRank</a><br> * <a href="https://website.grader.com/">Website Grader</a><br> <br> <br> * Have a few folks who haven’t seen it before give you their impressions<br> * Rebuild if necessary<br> * <a href="https://www.authormedia.com/author-websites-fail-2/">Sign up for the Author Media Newsletter for a free course on who to thrill with your website</a>.<br> <br> <br> * Revise Your Reader Magnet<br> <br> * Create a New Lead Magnet<br> * Writing Short Stories / Tip Sheets<br> <br> <br> * Guest blogging<br> <br> * Focus on blogs with <a href="https://www.alexa.com/siteinfo">low Alexa Scores</a>.<br> * Mention your reader magnet<br> <br> <br> * Focus on Your Newsletter<br> <br> * Work on your drip campaign write an onboarding drip sequence<br> * Develop a reserve of strong content<br> * Study Mailchimp or whatever company you use<br> * Keep your emailing your list some of that great content. At least quarterly.<br> <br> <br> * Get involved<br> <br> * GoodReads<br> * Facebook Groups<br> <br> <br> * Promote your backlist<br> <br> * How to Relaunch a Book With Chris Fox – <a href="https://www.novelmarketing.com/134/">Episode 134</a><br> <br> <br> * Learn<br> <br> * Mail Chimp<br> * Binge Novel Marketing<br> * Take a Novel Marketing Course<br> <br> <br> * Rest<br> <br> Featured Patron<br> <a href="https://amzn.to/2Rq1WEW">Driver Confessional</a> by <a href="http://www.sabbaticalofthemind.net">David L. Winters </a><br> A Christian ride-share driver lands in hot water with the Russian mob. Antonio and his cop brother must solve a murder before it’s too late.<br> Sponsor<br> <a href="https://www.rubartwritingacademy.com/academy/">Rubart Writing Academy</a><br> <br> * March 21st – 24th in Blairsville, Georgia<br> * April 25th – 28th in gorgeous Chelan, Washington<br> <br>
