Summary: If you're not careful, you will always be preparing because preparation is never done. You can actually miss the very thing you're after. Preparation can actually rob you from reaching people. There is definitely a time for preparation. But you're never totally prepared. Preparation can lead to procrastination. Think of your product as the life-giving water inside a dirty cup to a person who is dying of thirst. They don't care about the cup; only that the water can save their life.
