Summary: In this episode, Excellence Tools founder David Smith talks about developing an Outside In Mindset to help your business. This involves stepping outside your business and looking back in on it from the perspective of your customer. Visit us at http://excellencetools.com to find out more about our 'Seven Tools for Small Businesses' online programme. For your free copy of our guide 'Grow your business by knowing what really motivates your customers’, visit http://grow.excellencetools.com
