Summary: One of the little things my favorite restaurant does that we all could learn from is sending a confirmation email. Automation is genius. These kinds of touch points are "talk triggers," something that encourages people to talk about them. All of our businesses can take a lesson from this restaurant, whether it's to send a confirmation email before a webinar or do some pre-marketing before a book launch. We need to remember that the sale starts with the first touch, way before the person walks in the door or purchases your product. Find out more about Talk Triggers at the December Igniting Souls Fellowship.
