107: War stories from McClatchy’s former commander of digital revenue — with John Jordan

Summary: When revenue plateaus, you’ve got to change. John Jordan, the former head of digital revenue at The McClatchy Company—the United States’ third-largest newspaper publisher by daily circulation—shares insights into how he helped a 161-year-old sales organization achieve double-digit revenue growth with digital solutions and needs-based selling. See John and George speak more about this topic at VendastaCon in Banff, Canada, April 3-5th, 2018. https://vendastacon.com Subscribe to the podcast today on iTunes and Google Play.