Summary: Jonathan A.J. Wilson PhD, Professor at GSM London & Hult International Business School and Founding Partner of the brand strategy firm, Dragonfly Black, joins hosts Barbara Kahn and Americus Reed to discuss multicultural marketing and his research on ethnic markets and specifically, the Islamic market, on Marketing Matters.<br><hr><p style="color:grey;font-size:0.75em;"> See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
