Summary: Allen Gannett, Founder and CEO of Track Maven, joins host Americus Reed to discuss his new book "The Creative Curve"<em> </em>which overturns what we’ve learned about creative genius and reveals the science behind successful innovation and creativity on Marketing Matters.<br><hr><p style="color:grey;font-size:0.75em;"> See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
