![Igniting Souls Podcast with Kary Oberbrunner show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/083/661/small/igniting-souls-podcast-with-kary-oberbrunner.png)
Summary: If you can discount a personal growth product, it's probably not that good to start with. This is an example of playing the short game. Instead, create a new product for a great price. Another example is using your e-mail list to sell a bunch of affiliate products. We need to view our e-mail list as people, not a list — people who have trials, struggles and big events. Play the long game. Don't be like everybody else.