Summary: For the past 25 years, 13 best-selling books, and 2,500 corporate events, Jeffrey has helped shape the concept, the voice, and the implementation of the new sale. From Fortune 500 companies, to companies trying to earn a fortune, he’s traveled the globe helping sales teams get better at discovering buying motives. Why customers buy is one billion times more powerful than how to sell. He talks with us about how he got started, the art and passion of selling and why Gino needs to read Atlas Shrugged.
