Summary: Delivering on a social media strategy and a thoughtful marketing plan as part of the DNA of launching a business from the beginning, finding people who roll with punches matters, the art of winning with a small team, the impact of making yourself valuable, and persevering in spite of tough personal challenges...<br> Samantha Wasser, Restaurateur and Founder of by CHLOE, & Co-Founder of DEZ and The Sosta, joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success, along with a surprise and a brainstorm.<br> In this episode:<br> <br> Getting into the food world<br> Spending a lot of free time in restarants with friends, inspiring to go into the business<br> Building by CHLOE for 3+ years<br> Studied sociology/psychology in college <br> The 2009 job market was tough, Samantha worked for a year wthout pay to get her foot in the door<br> Samantha on how she only wanted to work with her father in restaurants if she could create her own brands<br> How she has created an "Instagram dream", everything so thought-out in appearance and function<br> How Samantha was excited for vegan restaurants because of her impending wedding then she decided to create a vegan restaurant that was approachable and felt like you really belong<br> Instagram feed vs. stories<br> Using stories to connect with customers and engage users<br> Cookies and pastries are so instagrammable<br> CBD-infused by CHLOE sweets<br> Sourcing CBD oil<br> A kind of traveling pop-up plus a dozen locations<br> Managing so many business priorities<br> Finding the right partners<br> You figure it out, all encompassing, you will find the tme when something is meaningful for you<br> How the business recently took on outside funding for first time<br> Growing the team, identifying the right employees, building culture with experiences, being a fun boss<br> A typical day for Samantha<br> How Samantha doesn't want to be a boss that is unavailable or at a distance<br> The importance of an open office environment<br> Focusing on best skills with the immediate team<br> Mistakes that have been made<br> Kombucha<br> Samantha's fertility journey while running business, putting yourself first when it matters so much<br> The emotional impact of miscarriages and how it created a lack of openness, how that changed with IVF<br> Pilates and yoga a part of game-changing routine<br> Maternity leave for an entreprenista?<br> A brainstorm for a new restaurant idea
