Summary: <br> How to reach out to Curt Mercadante:<br> <a href="https://www.linkedin.com/in/curtmercadante/" target="_blank" rel="noopener noreferrer"> </a> <a href="https://twitter.com/curtmercadante" target="_blank" rel="noopener noreferrer"> </a> <a href="http://www.curtmercadante.com/" target="_blank" rel="noopener noreferrer"></a><br> For many, the struggle of growing into adulthood involves searching for a unique self-identity and purpose. Those most familiar with their innermost convictions often feel happier and more fulfilled than those who remain unsure of their life purpose. This may be because purpose-driven individuals identify and set goals that align with their overall motivation and follow strategies that adhere by a core set of known personal values.<br> Similarly, for any growing brand to successfully mature into a booming company, its founders must carefully consider the underlying purpose of their brand. With years of experience as a business coach and keynote speaker, <a href="http://www.curtmercadante.com/" target="_blank" rel="noopener noreferrer">Curt Mercadante</a> believes that companies with a solid brand purpose are more successful overall than those focused primarily on turning profits. With a clearly defined brand purpose, it is possible to pursue more effective and tailored business strategies as your company goals and values also become clear.<br> How To Find Brand Purpose<br> Contemplating your life or brand purpose can seem overwhelming at first. How can you be sure you have identified the proper brand purpose? Having helped businesses and individuals alike in uncovering their intentions, Curt offers some helpful advice to help narrow it down.<br> 1. Identify Your Strengths<br> People often confuse strength and skill, Curt warns. Strengths are innate talents, and, being as natural as instinct, relying on these talents is typically the most efficient way to accomplish a task. Skills, however, are talents that have been trained and practiced. Playing up your skills may be useful, but it is not nearly as effective as when you play up your innate strengths.<br> Purpose-driven brands focus on accentuating their strengths. In order to get an understanding of your brand’s comparative strengths, it may be useful to compare the intrinsic differences between your company and your competition. Brands that emphasize their strengths often have an easier time envisioning the future of their company.<br> 2. Consider Company Core Values<br> Generally, core values shape how we act and present ourselves. The core values you identify for your brand will assist you in maintaining consistency in how you fulfill your company purpose. Making the company core values accessible to all team members can also establish uniformity in brand decision-making, even for large companies.<br> Curt explains that core values are non-negotiable and do not change significantly over time. Even under duress, someone would be unwilling to abandon core values that they truly believed in. Your company should search for values that they can staunchly stand behind in order to better understand your brand purpose.<br> 3. Think About Objectives<br> What are your goals? Setting goals for your company also gives a little insight into your brand purpose. While company goals and company purpose may not be the same exact things, the goals you set reveal the ways in which you attempt to fulfill your underlying purpose.<br> Remember, while your brand may set the goal to make profits, a genuine company purpose reaches beyond the financial success of the company. Goals should be seen only as a way of finding fulfillment as you realize your brand purpose. Be sure to set goals that are reasonably achievable, otherwise, it can become frustrating to fulfill that company purpose.<br> 4. Figure Out Brand Preferences<br> Preferences are not make-or-break circumstances but are usually situations and ideas that are more favorable.
